Who is Alex?

Alex is an artisan and designer, celebrated for his handcrafted heirloom creations that merge timeless craftsmanship with unexpected, modern innovation.

From an early age, he was drawn to the beauty of wood and the possibilities hidden within raw materials.

Growing up in Europe, he spent years immersed in workshops, absorbing traditional techniques while developing an instinct for artistry that would later define his career.

“I always believed that a box should never be just a box,” Alex says. “Every piece should evoke a sense of wonder—when someone sees it for the first time, they should stop and think, what is that? That reaction is where the magic lies.” - Alex

By his early twenties, Alex had already honed his craft across France, working on projects ranging from yacht interiors to furniture for global luxury brands.

For nearly a decade, he specialized in restoration, upcycling, and bespoke woodwork, cultivating a reputation for precision and artistry.

His work reflected not only technical mastery but also a relentless pursuit of exclusivity, each piece carrying its own story, designed to last for generations.

“Working for high-end clients taught me that luxury is never about excess... It’s about intention, detail, and the ability to create something that is both unique and deeply personal.” - Alex

Alex is dedicated to limited-edition heirloom pieces that blend artisanal skill with modern intrigue, each piece reflects this vision.

For Alex, the journey is about more than creating objects, it’s about building legacies.